Power Balance: Wave tamers? (Part 2)

However, for such a correction of their position, the developers had to lose the court. The court, in turn, took into account that the presence of medical claims in the product advertisement is not confirmed by the results of real scientific research.

Power Balance from the point of view of critics

The hysterical interest in the Power Balance brand in the year 2000 by the target audience (primarily housewives and people with minimal education, but already pronounced health problems) attracted the attention of doctors and researchers based on a purely scientific research and evidence base to the product. A number of independent studies conducted on the basis of laboratories, universities and research institutes have not recorded the effectiveness of the product, which would exceed that when using other placebos.
The results of these studies have shown that Power Balance silicone bracelets have no real impact on health, and the claims to the contrary made by the manufacturer are nothing more than fraud and the dissemination of deliberately false information.

Power Balance: the continuation of the story

After losing in court proceedings in 2010-2011, the manufacturer of silicone bracelets, Power Balance, was reorganized and turned into Power Balance Technologies Inc. After medical terms and promises of strength, agility, and comprehensive wellness were eliminated from the advertising of these products, even consumer associations in the United States stopped protesting against this product. Today, Power Balance products are actively sold both in the USA and in Eastern Europe, largely due to the presence of NBA, NHL, etc. stars in the ranks of its adherents.
Today, the company officially sells products from the category of sports accessories. However, when entering the markets of the CIS countries, claims about the healing power of Power Balance bracelets, which were not confirmed by any studies, reappeared in advertising. However, consumers who are potentially able to believe in the scientific formulations used in the promotion of Power Balance are the same in all countries – they perceive the advertising message more emotionally than rationally. Besides, you really want to increase your strength, agility, and health without putting any effort into it.… Building momentum in crypto gambling requires both a quality platform and meaningful starting support. BC.Game delivers an impressive environment with provably fair titles, sports betting, and regular tournaments. If you want to reduce early risk while increasing your winning potential, this promotion is excellent. Centrally featured in this attractive package is the bc game bonus code during sign-up to claim a massive welcome bonus. Use these resources on slots, table games, or your favorite crypto sports events.